Goshen News, Goshen, IN

Business

January 12, 2014

Analyzing the importance of a web presence

(Continued)

For example, if a user signs up to download a brochure from your website, there would be the opportunity to send a email to thank them and give them a link to the download. Then 24 hours later a email could automatically go out that says, “since you had interest in this, you might also like to learn about this..” Two days after this another email in the sequence could go out, and so on. Since it can take six to eight positive connections with a business to help a new customer be comfortable and ready to make a purchase, a lead capture with lead nurture automatic campaign can help that process.

The key in lead nurture is to ensure the offer and the email follow-up sequence are cohesive and intentional. They should not be direct sales pitches but informational and educational, addressing key questions that would-be buyers have so that trust is built.

By implementing a digital review for your company and addressing these key areas, businesses can ensure that they are giving visitors a great experience on their site, offering content that is valuable and which attracts the right audience, and then moves visitors into the lead nurture funnel. When done well, this empowers a company to have a 24/7/365 automatic sales mechanism in place that helps grow sales and positions the company as a leader in their arena.

Mike Gingerich leads the Digital Marketing and Social Application divisions of web company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.

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Poll

Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

Yes, I work at eating healthy and exercising
No, I am happy with my fitness level
Changing my diet and exercise frequency is a work in progress
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