Again, it’s critical to note that it’s not simply about a generic offer. Businesses need to take into account the method, timing and even types of technology used in order to effectively reach different consumers. Having two different web pages for the same product can be an effective way to grow sales if each page is geared toward the needs of a specific audience and the digital marketing messages driving traffic to those respective landing pages appeal to the specific audience.
What’s your first doable step? Identify your product’s key audiences and how they make purchase decisions, then adjust web copy to each.
Mike Gingerich leads the Digital Marketing and Social Application divisions of web company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses.