One of the interesting aspects of digital media and social networks is that you may “meet” people online and develop a working relationship but only later meet them in person.
In social slang, the opportunity to finally have a face-to-face meeting with a online connection is called IRL (In Real Life). Whether it’s a vendor, supplier, or potential partner, digital media has opened up the access to network beyond the borders of city, state, and country. For myself, one of these “IRL” events happened recently at a conference. I attend the New Media Expo in Las Vegas in early January, which is a massive melting pot of social media experts, digital marketers, website hosting companies, podcasters, video and web TV producers and more. It’s basically a tech geek’s slice of heaven to learn from, meet with, and see some of the latest emerging trends and technologies.
At New Media Expo, I was privileged to meet up with Neal Schaffer. Neal lives in Orange County, Calif. and we had connected on Facebook, Twitter, and LinkedIn via common connections and reading each other’s blogs. Neal is a “go-to” social media business consultant. He’s been named a Forbes Top 50 Social Media Power Influencer two years in a row and is a global social media speaker who also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success,” and he has also published two other social media books specifically focused on LinkedIn.
I had the opportunity to sit with Neal and hear firsthand tips for business success on LinkedIn. Here’s a review of tips for professionals on LinkedIn pulled from my video interview with Neal.