Goshen News, Goshen, IN

Business

May 15, 2011

Better World Books is also bigger

GOSHEN — Better World Books recently became a bigger and better Better World Books.

The resale bookstore, located at 118 E. Washington St. in downtown Goshen, added 1,300 square-feet of space and about 12,000 more products to its store recently.

According to store manager Brad Weirich, space became available several months ago when Accents Framing and Gifts next door began looking to condense its workspace.

“They were looking to downsize so we came to an agreement pretty easily,” Weirich said. “It’s amazing how fast it all came together.”

Within two months, Weirich was able to obtain 1,200 feet of shelving courtesy of a Borders bookstore that was going-out-of-business. The space also allowed for Weirich to expand the children’s area and add a games and puzzles section.

Weirich was quite pleased with how the addition has turned out, as it allows the store to maintain the old-fashioned look that syncs up with the rest of the downtown.

“It looks like a garage (which it used to be) that has a bookstore in it,” Weirich said.

The grand opening was held during this month’s First Friday event. According to employee Philip Kaufman, the expansion has been a rousing success.

“One of the shelves really hides the entrance to the expansion,” Kaufman said. “It’s kind of funny to see customer’s reactions once they turn the corner to see the additional part of the store.”

For a retail store that is consistently accepting donations, space was becoming a premium.

“The store was getting pretty crammed with product,” Kaufman said. “So, the extra space helps just to be able to showcase product.”

Weirich — who worked at a Better World Books distribution center in Mishawaka before running the Goshen store — said when the store opened three years ago in the midst of a recession, he wasn’t sure the idea of expansion was even a possibility. But the store has withstood a down economy and is now thriving.

“I really thought Goshen could support a bookstore like this,” he said. “It’s done really well.” 

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