Goshen News, Goshen, IN

Business

December 29, 2013

Advance your business tech in 2014

The beginning of a new year provides a natural opportunity for every company to review, evaluate and plan needed innovations for the year ahead. This is even more critical to do with a company’s online presence and technologies because the Web changes and advances so quickly. Below is Part 1 of a two-part series on key areas that marketers should review and evaluate to maximize the digital business opportunities in the year ahead.

Web

Central to a company’s online presence is their website. Websites for 2014 need to take a few keys into consideration. First, have you evaluated a mobile user experience to your site? Depending upon your industry, mobile traffic to your site can account for 25 to 55 percent or higher of all traffic. With the massive ongoing growth of mobile Internet users, businesses need to either have a mobile site solution or a responsive website. A mobile site is a alternative, unique website that is displayed to the user when it is detected they are using a mobile device. Often this is at a sub-domain such as m.yourdomain.com. The other option is a “responsive site” where the behind-the-scenes programming adapts the site display according to the browser of the visitor. So if the visitor is determined to be on a mobile, they see a mobile-friendly view of the site, if on a tablet, a site maximized for the tablet screen, and the same for a full site.

The key is offering the visitor the best possible experience however it is they come to the site. If a user arrives to your site and is not easily able to read content or navigate, studies show they leave abruptly, and in business this means a lost opportunity. Maximize the opportunities by implementing a site strategy that works well for different devices. It’s simply good business, both for marketing and sales.

Text Only
Business
  • BIZ GN0419 target breach image Cyber cops: Target hackers may take years to find WASHINGTON — Secret Service investigators say they are close to gaining a full understanding of the methods hackers used to breach Target's computer systems last December. But the agency says it could take years to identify the criminals who stole so

    April 18, 2014 1 Photo

  • Thor buying K-Z Inc. ELKHART — Thor Industries Inc. is purchasing recrecational vehicle manufacturer K-Z Inc. of Shipshewana for $53.4 million. In an announcement Thursday, Thor said the deal will be completed May 1. “We are pleased to welcome K-Z to the Thor family. Wi

    April 17, 2014

  • BIZ GN0417 spring planting image Spring planting starts slow ST. LOUIS — Most years about this time, northern Illinois farmer Monty Whipple, like so many Midwest growers, would be riding high in his monstrous planter, kicking up dust while sowing corn in hundreds of acres. But this spring has kept him sideline

    April 16, 2014 1 Photo

  • BIZ GN0416 401(k) fee image High fees hammer 401(k)s WASHINGTON -- It's the silent enemy in our retirement accounts: High fees. And now a new study finds that the typical 401(k) fees -- adding up to a modest-sounding 1 percent a year -- would erase $70,000 from an average worker's account over a four-d

    April 16, 2014 1 Photo

  • BIZ GN0413 tech talk column image 5 keys for businesses to succeed on Facebook With Facebook becoming such a normal and assumed part of daily life for the average American, most businesses recognize the value of using Facebook to increase their business visibility and brand reputation. Retailers and local businesses are no exce

    April 13, 2014 1 Photo

  • GN140412 new biz toy barn 01 Luxury, exotic car dealership set to open GOSHEN — Exotic car lovers in and around the Goshen area will soon have something to smile about with the arrival of the Toy Barn of Goshen, a certified pre-owned luxury and exotic car dealership set to open in downtown Goshen next month.

    April 12, 2014 1 Photo

  • Drew Industries sells extrusion division ELKHART — Drew Industries, through its subsidiary Lippert Components, has entered into a six-year contract to obtain extruded aluminum from Atrium Windows and Doors, which includes selling Lippert’s extrusion assets to Atrium. Atrium is based in Dal

    April 11, 2014

  • BIZ GN0411 frozen food campaign image Frozen food makers plan PR push as sales slip NEW YORK — Frozen foods are about to get some badly needed image therapy. With sales slipping in the category, frozen food makers are in the final stages of preparing a major public relations campaign to defend the nutritional reputation of their pro

    April 10, 2014 1 Photo

  • BIZ GN0410 twitter image Twitter tweaks website to attract new users NEW YORK — As Twitter looks to broaden its appeal beyond its 241 million users, the company is introducing a redesign of profile pages that includes bigger photos, more user controls and a distinct resemblance to Facebook. "Moment by moment, your Twi

    April 9, 2014 1 Photo

  • NWS GN0409 bacon virus image Killer virus boosts bacon prices MILWAUKEE -- A virus never before seen in the U.S. has killed millions of baby pigs in less than a year, and with little known about how it spreads or how to stop it, it's threatening pork production and pushing up prices by 10 percent or more. Estim

    April 9, 2014 1 Photo

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
AP Video
Poll

Goshen City Council member Dixie Robinson is asking residents to make an effort to clean up their yards this spring. The city’s Dial-A-Truck program is available to haul trash away. Do you think there are more unsightly properties in Goshen this year than five years ago?

Yes, I have noticed more problem properties
No, I have not noticed more problems
I think the problems are about the same as always
     View Results