Goshen News, Goshen, IN

Business

June 2, 2013

TECH TALK WITH MIKE: Business owners realizing importance of social media

Can social media marketing really impact business goals? Should a business jump in and use social media? These are common questions that I’m often asked to address.  

While I believe the answer is a resounding “Yes,” this time I’m going to let others answer that question. A survey of more than 3,000 business marketers was just released by Social Media Examiner that gives insights on how businesses that have tried using social media see it impacting their business goals and marketing plans. The full report is available at http://bit.ly/SMreport2013.

Below, I outline a number of key takeaways and insights that are of significant value to businesses considering adding social media to their marketing, or increasing their use of social media in their business marketing plans.

Eighty-six percent of those surveyed say social media is important to their business. This statistic continues to see growth as it is up 3 percent from 2012. The short summary here is that social media is seeing great adoption and inroads into companies of all sizes as a valued part of their marketing plans.

Fifty-three of marketers surveyed have been using social media for two or less years. This statistic means social media is still early on in business adoption and many businesses are only now beginning to really jump in and use this new marketing channel. As well, as users in the survey showed more years of using social media, their reporting of positive impact and results grew. This means social media marketing does have a learning curve to learn how to implement and how to achieve real return on investment.

Most important social

platform for marketers?

When asked this question, marketers overwhelmingly stated that Facebook was the most important platform for them. I don’t disagree. Facebook has the clear lead as the most adopted social network by those living in the United States. Far beyond any other social network it has been adopted and is in use by mainstream Americans, meaning this is a channel where businesses can reach their audience.

Coming in second and third were blogging and LinkedIn. The rise of “content marketing,” offering valuable content that helps companies attract, be discovered, and ultimately sell to new customers, is key to this value on blogging. LinkedIn is the most business-focused social network and continues to grow and make changes that increase ways for individuals and businesses to reach their audience. Those surveyed identified that they are seeing results from these tools and plan to continue more use of them for their marketing efforts in the year ahead.

 Benefits of social media marketing

Respondents to the survey noted that increased exposure and traffic to their website and store were the top two benefits of social media marketing. This is valuable because the more exposure and the more traffic a company can generate the more lead opportunities they have potential to close with a sale. It is interesting to note that 43 percent of the group also noted that improved sales was a benefit of social media marketing while at the same time reducing marketing expenses.  

 The report indicates there is adoption, growth and increasing ability to see return on investment with social media. Results increase as use and experience with social media for business grows. Again, the full report can be accessed at: http://bit.ly/SMreport2013. The survey takers included over 52 percent identied as solo entrepreneurs to those having less than ten employees, and 56 percent of those responding said their focus was business to consumer marketing.

Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions.  For more information on TabSite, please visit www.tabsite.com.

 

1
Text Only
Business
  • Thor buying K-Z Inc. ELKHART — Thor Industries Inc. is purchasing recrecational vehicle manufacturer K-Z Inc. of Shipshewana for $53.4 million. In an announcement Thursday, Thor said the deal will be completed May 1. “We are pleased to welcome K-Z to the Thor family. Wi

    April 17, 2014

  • BIZ GN0417 spring planting image Spring planting starts slow ST. LOUIS — Most years about this time, northern Illinois farmer Monty Whipple, like so many Midwest growers, would be riding high in his monstrous planter, kicking up dust while sowing corn in hundreds of acres. But this spring has kept him sideline

    April 16, 2014 1 Photo

  • BIZ GN0416 401(k) fee image High fees hammer 401(k)s WASHINGTON -- It's the silent enemy in our retirement accounts: High fees. And now a new study finds that the typical 401(k) fees -- adding up to a modest-sounding 1 percent a year -- would erase $70,000 from an average worker's account over a four-d

    April 16, 2014 1 Photo

  • BIZ GN0413 tech talk column image 5 keys for businesses to succeed on Facebook With Facebook becoming such a normal and assumed part of daily life for the average American, most businesses recognize the value of using Facebook to increase their business visibility and brand reputation. Retailers and local businesses are no exce

    April 13, 2014 1 Photo

  • GN140412 new biz toy barn 01 Luxury, exotic car dealership set to open GOSHEN — Exotic car lovers in and around the Goshen area will soon have something to smile about with the arrival of the Toy Barn of Goshen, a certified pre-owned luxury and exotic car dealership set to open in downtown Goshen next month.

    April 12, 2014 1 Photo

  • Drew Industries sells extrusion division ELKHART — Drew Industries, through its subsidiary Lippert Components, has entered into a six-year contract to obtain extruded aluminum from Atrium Windows and Doors, which includes selling Lippert’s extrusion assets to Atrium. Atrium is based in Dal

    April 11, 2014

  • BIZ GN0411 frozen food campaign image Frozen food makers plan PR push as sales slip NEW YORK — Frozen foods are about to get some badly needed image therapy. With sales slipping in the category, frozen food makers are in the final stages of preparing a major public relations campaign to defend the nutritional reputation of their pro

    April 10, 2014 1 Photo

  • BIZ GN0410 twitter image Twitter tweaks website to attract new users NEW YORK — As Twitter looks to broaden its appeal beyond its 241 million users, the company is introducing a redesign of profile pages that includes bigger photos, more user controls and a distinct resemblance to Facebook. "Moment by moment, your Twi

    April 9, 2014 1 Photo

  • NWS GN0409 bacon virus image Killer virus boosts bacon prices MILWAUKEE -- A virus never before seen in the U.S. has killed millions of baby pigs in less than a year, and with little known about how it spreads or how to stop it, it's threatening pork production and pushing up prices by 10 percent or more. Estim

    April 9, 2014 1 Photo

  • NWS GN0409 lt gov visits image Lt. Governor: LaunchPad 'cool' GOSHEN — Sue Ellspermann liked what she saw in downtown Goshen. “What a cool space!,” Indiana’s lieutenant governor enthused Tuesday afternoon. Ellspermann paid a visit to LaunchPad, a business incubator on the second floor of the Goshen Chamber of C

    April 8, 2014 1 Photo

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
AP Video
Raw: Royal Couple Visits Australia Mountains Raw: Pro-Russian Militants Killed on Base Captain of Sunken South Korean Ferry Apologizes Boston Bombing Survivors One Year Later Sister of Slain MIT Officer Reflects on Bombing Raw: Blast at Tennessee Ammunition Plant Kills 1 Hoax Bomb Raises Anxiety in Boston Egypt Clamps Down on Mosques to Control Message After Fukushima, Japan Eyes Solar Power New York Auto Show Highlights Latest in Car Tech Ex-California City Leader Gets 12 Year Sentence Disbanding Muslim Surveillance Draws Praise Hundreds Missing After South Korean Ferry Sinks Passengers Abuzz After Plane Hits Swarm of Bees Town, Victims Remember Texas Blast At Boston Marathon, a Chance to Finally Finish Are School Dress Codes Too Strict?
Poll

Goshen City Council member Dixie Robinson is asking residents to make an effort to clean up their yards this spring. The city’s Dial-A-Truck program is available to haul trash away. Do you think there are more unsightly properties in Goshen this year than five years ago?

Yes, I have noticed more problem properties
No, I have not noticed more problems
I think the problems are about the same as always
     View Results