Jayco, Heartland settle lawsuit

THE GOSHEN NEWS

July 02, 2009 06:25 pm

— Officials with Jayco Inc. and Heartland Recreational Vehicles announced they have settled a trademark infringement lawsuit filed earlier this year by Jayco.
The lawsuit, filed in April in the U.S. District Court, Northern District of Indiana, alleged that Elkhart-based Heartland’s line of RVs called Eagle Ridge violated Jayco’s rights to its Eagle trademark.
Coley Brady, Heartland’s director of sales, said, “Even though Heartland believes its Eagle Ridge line does not infringe upon Jayco’s Eagle trademark, we did not have a significant investment in Eagle Ridge as a name for our fifth-wheel travel trailers. We understand Jayco’s concern and out of respect for Jayco will no longer offer any products bearing the name.”
Sid Johnson, director of marketing for Middlebury-based Jayco, said, “Jayco has used the Eagle name for nearly 20 years on some of our most popular RV product lines. We are grateful that Heartland is willing to change the name of its new product line to address our concerns.”