Goshen News, Goshen, IN

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January 24, 2013

Seven knitters partner to open Goshen store

GOSHEN — Color, light and creativity fill a new store on East Washington Street.

Seven women who are committed knitters, crocheters and artisans have opened Reverie Yarn, Decore & Gifts in a historic storefront at the 111 address.

“We love our new store,” said Linda Altenhof, the spokesperson for the partnership. “It was very sad when the other one closed.”

The “other” store was Ewe-Nique Knits, which occupied the same space and sold knitting and crocheting supplies. Reverie continues that line of offerings, but has expanded into gifts, with many of them created by local artisans. On the shelves are soaps and lotions, antiques, silicone lids from France and of course, all kinds of colorful yarn.

On the walls are fabric panels for sale and hanging above the shelves are antique quilt tops foraged from estate and yard sales by one of the partners. All of these items gleam with color in the natural light flowing in from the south-facing windows high on the historic storefront.

“Adding the gifts was a good thing to do, because it brings in non-knitters,” Altenhof said.

But knitting and crocheting supplies remain a big portion of the store. On Tuesday the partners spent the afternoon working together at a large table in the store. That’s a place that any fiber artist or anyone in the community is welcome at. Altenhof said the seven partners have a variety of creative talents and are quick to share their skills and ideas with the public and customers around the communal table.

Having that many creative partners in the store is a tremendous asset, according to Sher Gunden King, one of those partners.

“We have the most talented partnership... It’s really fun to toss ideas around with each other,” Gunden King said. “While we have shared values, we have diverse tastes and that’s really important in the shop.”

That table is not an exclusive domain for females, Altenhof said. Males are welcome and the store staff is hoping to develop classes and a gathering time for men on Monday nights.

King said one of the goals of the partnership is to join the growing creative community in Goshen through retail sales, classes and by being a gathering place.

“We really want to carry artisan pieces that are unique and can’t be found at any other place,” she said. “We want to be a place where we inspire people’s creativity.”

But the community is a vast place now that consumers search online for what they want. So, the store has a presence on Facebook, Pinterest and the World Wide Web.

But, Gunden King, said tradition will also be a big part of the store.

“We are trying to be a cutting-edge business,” she said, “but clearly honor our ancestors who came before us.”

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