Goshen News, Goshen, IN

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June 23, 2013

Creating Web content only first step in promoting business

GOSHEN — Any business that wants to establish a substantial online presence today must promote their content. One key way to do that is through social media. Creating content and posting it to a website or blog is really only the beginning of the necessary steps to effectively market it. “If you build it, they will come” does NOT apply to websites and blog posts. There must be methods to drive awareness and mechanisms to drive traffic to the content.

Here’s a guide for promoting new website content using the power and effectiveness of social media.

Share on Google+


Google+ is not exactly the most popular social media platform, however, it is connected to the most popular search engine. By posting your website link or new blog post link to Google+, Google indexes the page you shared immediately. In short, this means it is immediately being added to Google’s Search and can be found by others when they search for it. The Google search algorithm highly values the “+1” rankings to content given by Google+ users. Google uses this “+1” to establish that the site is genuine and has valuable content, and helps push the content up in search listings.

Post link to Facebook

Facebook is the undisputed king of social media, with 1.11 billion active users a month, and 665 million active users each day. Sharing the web page link on Facebook via a company fan page or potentially also a personal profile, is a great way to ensure increased visibility of your website or post. A key is not simply sharing the link but inviting fans and friends to comment by adding a description that, when people like, comment, or share, the content spreads, and if things fall in place, goes viral.

Tweet on Twitter

Twitter is much more than that a place to post a quick update on what you had for lunch. Facebook is a high traffic, highly used social network and can be a place to tweet a message with a link to your newly updated web page. Twitter has become a significant news and information source, so your content fits the purpose on how many users use this social network.

Pin on Pinterest

 Pinterest has become a major source of referral traffic. Meaning that it drives significant traffic to websites and blogs from Pinterest users who are perusing the site and looking at images. Therefore, in your new web page or blog post, adding key images is crucial. Then take a minute to pin this image to a Pinterest board on your company Pinterest page. Make sure in the description or the image source details on Pinterest that you add the link to where this is viewable on your site. This way, when a Pinterest user views your image and wants to learn more, they can click the image and be brought to the exact page on your website.

Other ideas are to post the web page as a LinkedIn status update to your company and personal LinkedIn profile. Take the time to write a helpful short description to spark interest and then paste the link to the new web page. As well, use your company email list and email marketing software to send out an update with a link to your new web information.

Ultimately, success also depends on the relevance and timeliness of your message. Make sure that social postings are relevant and add value to the recipient. For a deeper look and more tips, see this blog post, http://mikegingerich.com/?p=1118.

Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.

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