Goshen News, Goshen, IN

Breaking News

May 20, 2013

TECH TALK: Remarketing to website visitors has advantages

Generating sales and leads for your business on the web is powerful. The web allows anyone, anywhere to potentially discover and buy from your firm.

In a perfect world, a would-be customer would find your product online, come to your website and make a purchase. However, that is not always the case. Visitors can be at various stages of the buying process, anywhere from early research to purchasing shortly.

This means that a percentage of visitors are coming to your website to explore what you have to offer, but are not yet making a decision. Due to this, it can be of value to find ways to continue to reach out to them over time after this visit as a way to keep your company and product in front of them and “top of mind.”

One method to do this is to use a newer marketing method called Remarketing (sometimes called retargeting). This method of marketing is a way to automate further connections with recent visitors who have been on your site by showing ads to them about your company while they surf elsewhere on the web.  

Remarketing Defined

Remarketing is a form of online advertising that lets you reach people again who have previously visited your site. Remarketing can help keep your company in front of past visitors. When people leave your site without buying anything, remarketing helps you connect with these potential customers via relevant ads while they browse other websites.

In a nutshell, after they visit your site and then move on, when they go to a site that displays ads, your ad can be shown to them on that site.

This method of tracking visitors and then showing ads to them enables a company to continue to nurture a past visitor towards a sale. Remarketing can be used to match the right message to the right people based on their past visit to your website.  

How it Works

Companies add a piece of code (remarketing tag) to the pages of their website. Then, when visitors come to the site, they will be added to the remarketing lists the company has setup with services like Google, Facebook, or Bing (Microsoft Ad Network). When remarketing ads are setup with these services, the ads are then ready to display.

When a visitor comes to another website that has ads on it, the tool can recognize they were on your website previously and then can deliver your company ad to them on that web page. This keeps your company in front of that visitor. The ads, if clicked, then link back to your website.

The Value

The value of Remarketing ad services is that the visitor has come to your website, which shows some type of interest. This means at a minimum that they were checking out what your company is about and what products or services your company offers.

Targeting your marketing towards them is a smart value since they had prior interest or exposure. Since it can take on average six to eight interactions with a company before a purchase is made, the impact of remarketing is to offer those extra interactions to hopefully increase the odds of them making a purchase.

Remarketing, another newer technology tool with potential to increase company sales. The automated ads that follow up on a web visitors prior stop at your site make it a useful, drip marketing resource. Search “Remarketing” or “Retargeting” on the web to learn more.

Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions.  For more information on TabSite, please visit www.tabsite.com.

1
Text Only
Breaking News
  • Clinton Frame leaving IN-MI Mennonite Conference over same-sex marriage

    After nearly 100 years of being in the Indiana-Michigan Mennonite Conference, Clinton Frame Mennonite Church officials announced it will be leaving because of the controversy related to same-sex marriage.

    July 24, 2014

  • Red D Mart armed robbery New Paris Police ask for public's help in identifying would-be robber

    Elkhart County police have released still photos captured from video of the man who attempted to hold up Red D Mart gas station, 68310 Ind. 15, New Paris, on Saturday, July 19.

    July 23, 2014 2 Photos

  • Red Cross in urgent need of donors

    The American Red Cross is facing a blood shortage, leading to an urgent need for donors of all blood types to roll up a sleeve and give.

    July 23, 2014

  • Huron Street residents under boil order

    Tuesday morning, Goshen water crews shut down the water main on Huron Street to replace a broken fire hydrant.
    The Indiana Department of Environmental Management requires the Water Utility to issue a boil water order for the affected area, which is Huron Street from West Lincoln to Pike Street.

    July 23, 2014

  • GN140723 CR34-Ind. 13 Crash 1 LaGrange man airlifted from scene of crash A motorcyclist was seriously injured in a crash at Ind. 13 and C.R. 34 at 1:48 p.m. Tuesday. Terry Fry, 44, LaGrange, was airlifted by MedFlight from the scene. Elkhart County police said he was taken to South Bend Memorial Hospital with fractures to

    July 22, 2014 1 Photo

  • Suspicious blinking package with battery pack causes police to evacuate business area

    A package with a battery pack and a blinking red light found on the desk of an employee at MSC, 28551 Laura Court, Elkhart, caused police and firefighters to evacuate the area this morning.
    The package turned out to be a GPS tracking device and not a bomb.

    July 22, 2014

  • Cat beaten to death in burglary

    A house cat was found beaten to death following a burglary at a home in Howe Sunday.

    July 21, 2014

  • GN140721 Kosciusko Fatal Photo #2.jpg Fiery crash kills one, critically injures two in North Webster

    A fiery crash in North Webster left a Pennsylvania man dead and two others critically injured at 3:21 p.m. Sunday on Ind. 13, near Esterbrook Drive.

    July 21, 2014 4 Photos

  • GN140719 obit mcdaniel Jeanine M. McDaniel OSCEOLA — Jeanine M. McDaniel, 61, died Thursday afternoon at Elkhart Hospice House. She was born Feb. 16, 1953 in Noble County, to Everett and Nyra Lucille (Reynolds) McDaniel. Surviving are two sisters, Patty (William) Wray, Paducah, Ky. and Bever

    July 19, 2014 1 Photo

  • GN140718 Rosalie Bontrager senior fair queen.jpg Bontrager wins senior queen title

    Rosalie Bontrager was crowned senior fair queen at the grandstand at the Elkhart County 4-H Fair Friday morning, July 18, 2014.

    July 18, 2014 1 Photo

Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
AP Video
'Modern Family' Star on Gay Athletes Coming Out MN Twins Debut Beer Vending Machine DA: Pa. Doctor Fired Back at Hospital Gunman Raw: Iowa Police Dash Cam Shows Wild Chase Obama Seeks Limits on US Company Mergers Abroad Large Family to Share NJ Lottery Winnings U.S. Flights to Israel Resume After Ban Lifted Official: Air Algerie Flight 'probably Crashed' TSA Administrator on Politics and Flight Bans Raw: National Guard Helps Battle WA Wildfires Raw: Ukraine's Donetsk Residents Flee Senators Push to End Hamas Threat in Cease-Fire A Young Victim's Premonition, Hug Before MH17 Raw: Deadly Storm Hits Virginia Campground Death Penalty Expert: 'This is a Turning Point' Raw: MH17 Victim's Bodies Arrive in Netherlands Raw: Families Travel to Taiwan Plane Crash Site Arizona Execution Takes Almost Two Hours Crash Kills Teen Pilot Seeking World Record
Poll

Last weekend (July 12) the Goshen Parks Department held its Kid’s Try-athlon to promote childhood fitness and this week (July 18) the new bicycle trail is open to the fairgrounds in Goshen, offering residents a healthy way to get to the annual agriculture exposition. Have you joined the local fitness movement?

Yes, I work at eating healthy and exercising
No, I am happy with my fitness level
Changing my diet and exercise frequency is a work in progress
     View Results