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June 17, 2013

How to monitor a Facebook Page while out of the office

With the popularity of social media soaring by the day, it is important for online marketers to keep their Facebook page updated regularly, and monitor it daily to answer comments and questions that fans post. However, how do you keep tab on your Facebook page when you are outside the office, or when traveling? Here are four ways to ensure you know what’s happening on Facebook and keep up with timely responses on the go.

Email alerts

Most likely, you have some means to check your email while outside the office, either via computer, tablet or mobile device. Facebook Pages offer email notifications that can be activated in the page administration settings. With these email alerts activated, Facebook sends an email notification every time there is something new on your company Facebook page, such as a comment on one of your posts, or a fan submitting a post on the page. If you are checking your email regularly when traveling, or in real time through smart phones, a person managing a Facebook company fan page can receive these Facebook emails to keep abreast of the latest developments, as well as respond to them by replying to the email.

Manager App

The official Facebook Page Manager app, available free for iPhone and Android devices, allow page administrators to connect with their audience and keep up with the activity on the page. It allows the page administrator to post updates and photos, respond to comments, and view and reply to private messages. A key is the ability to activate to receive push notifications. This alerts the smart phone or tablet users by displaying a pop-up notification on the screen when there is a post.

The page manager app also offers stats on activity for the fan page, as well as ability to pre-schedule posts to the page that go out at a set future time. This is a valuable tool enabling a page administrator to schedule for posting at a key time, even if they are otherwise occupied at that time.

Third-party software

Third-party tools are online services that provide monitoring, posting, reply, and scheduling tools for your Facebook page within their software. An example of a powerful tool with a robust free version is Hootsuite. Hootsuite allows marketers to track conversations and measure the result of posts that takes place through the social media. Like the official Facebook manager, the Hootsuite app for tablets and smart phones allows the page owner to post updates, add images, monitor feeds, and do more. The Hootsuite app also allow users to manage, monitor, and post to other services such as Twitter as well.

Another third-party service that I can recommend is Sendible. This social media management, monitoring and analytics tool allows companies to manage their Facebook and social media presence. Like Hootsuite, this platform makes it easy to track and measure the success of every piece of content posted on the Facebook page, as well as keep track of responses by fans and to reply to them. It also offers in-depth analytics on page visitors and ability to monitor and post to a wide variety of social services including Twitter, LinkedIn, and Google+.

HyperAlerts email

HyperAlerts, a free service, prides itself on offering “the features that Facebook Forgot.” Setup a free account online and then simply plug in the URL of the Facebook page or pages you want to monitor, customize the type and frequency of email updates desired, and this tool will email you whenever there is a post. Hyperalerts also makes it possible to reply easily. Business owners can actually monitor not only their own, but also their competitor pages via HyperAlerts, without having to “like” the competitor page.

Today’s business marketer is on the go, and today’s digital landscape demands timely responses and customer service. Marketers have no choice but to monitor their social sites on a real-time basis. These tools offer solutions that can help page managers keep up efficiently while on the go.

Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of TabSite.com, a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with contests and promotions. For more information on TabSite, please visit www.tabsite.com.

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